The Re-Wired Group - Putting the Pieces Together in New Ways
The Re-Wired Group is a business development consultancy that delivers top line growth with a simple approach, deep capability and outcome-based business model. We have been called an innovation incubator -- nurturing and developing ideas and getting them ready and launching them into the real world. We address our clients' most important objectives and commercial opportunities through the creation and commercialization of new products, services, processes, brands and businesses.
We focus on what we call Demand-Side Innovation. Demand-side innovation is about tapping into the "jobs" people are trying to get done and the products or services they consider, or "hire," to help them get the job done. This means we work primarily in the sales and marketing end of the business - pushing markets to evolve to help customers see new ways to use current technologies to get their jobs done.
What Job does Your Product Do?
Clayton Christensen talking about jobs that milk shakes do as researched by The Re-Wired Group's founder Bob Moesta.
Disruptive Innovation
Clayton Christensen's work on the patterns of disruptive innovation serves as The Re-Wired Group's frame of reference when it comes to spotting opportunities for innovation and anticipating market disruptions. Our thanks to Jeff Monday for this video that does a great job explaining the dynamics of disruptive innovation in such a visual way.
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