Your Situation:

I’ve got far too many projects in the pipeline that mostly represent small, incremental improvements that don’t even add up to the investment we’re making.  Each project, justified on its own, makes sense but collectively they won’t take us to where we need to go. My development teams are running around over-promising, under-delivering, putting many of these ideas at risk as the window of opportunity slams shut in the marketplace. I need a way to pull all this back together and get things back on track.

Our Approach:

First, we get a handle on your funnel of projects and ideas and look at current resource allocation to create an overall portfolio picture. From there we look at how the driving forces in your marketplace are re-defining customers and technological capabilities. Next we capture data on the “jobs” consumers are trying to get done.  Integrating all of this gives us critical insights into strategically important areas in which to aim your innovation process. Experience tells us you can literally generate 10 times the revenue at 1/10 the capital.

Getting Started:

To help you sort out your current collection of projects, evaluate each project using the CT Matrix listed below. The X-axis refers to the particular project’s targeted customer and the “job” they are looking to get done that your potential product/service could satisfy. Does the project target a current customer with the same job; a current customer with a new job; a new customer with a current job or a new customer with a new job? Then assess on the Y-axis where this innovation project idea represents: no change in the underlying technology; an incremental change; a new platform for existing technology; or something completely new to the world.  By completing this CT Matrix, you will have sorted out which projects represent the greatest potential for profitability.